Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect.
In other words, no FLoCs in Europe. At least for now.
During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer, acknowledged that FLoCs might not be compatible with European privacy law.
“For countries in Europe, we will not be turning on origin trials [of FLoC]…
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