Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick for Googlebot.
In a blog post explaining the change, Google says the term “Webmaster” is being phased out because it’s dated and declining in use.
“A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They’re more likely to call themselves Search Engine Optimizer (SEO), online marketer, blogger, web…
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