YouTube users will be able to opt out of most gambling and alcohol adverts if they don’t want to see them, using tools set to be rolled out by Google in the UK next year.
Google told the Guardian that it was responding to feedback from users concerned by the number of ads for alcohol and gambling that they were seeing online, both on YouTube and on third-party websites.
It is already possible to adjust the content of personalised ads, which are based on users’ browsing history, via…
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