Google starts testing its cookie alternative – TechCrunch

Google starts testing its cookie alternative – TechCrunch

Google tries out new ad targeting technology, PayPal adds cryptocurrency support and Substack raises additional funding. This is your Daily Crunch for March 30, 2021.

The big story: Google starts testing its cookie alternative

Google announced today that it has begun rolling out a new technology called Federated Learning of Cohorts (FLoC) in a developer trial. FLoC is meant to serve as an alternative to personally identifiable cookies (which are being phased out by Google and other…


Source link

About search

Check Also

California bill advances that would make Google, Facebook pay news companies whose stories appear on their platforms – The Mercury News

You can't escape it now — Gemini is officially part of Gmail, Google Drive, Docs, Sheets, and Slides – TechRadar

[unable to retrieve full-text content]You can’t escape it now — Gemini is officially part of …

Leave a Reply

Your email address will not be published. Required fields are marked *