Google Seeks to Allay Publishers’ Fears Over Privacy Ad Changes

(Bloomberg) — Google is seeking to allay concerns voiced by publishers and advertisers over planned privacy changes to data collection from online ads that have attracted antitrust scrutiny in Europe.

The Alphabet Inc. unit upended the advertising industry with its decision last year to phase out third-party cookies that help advertisers pinpoint customers with ads for websites they previously visited and monitor which ads convinced them to buy.

But in a blog post on Monday, Chetna Bindra,…


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