At its Search On event today, Google introduced several new features that, taken together, are its strongest attempts yet to get people to do more than type a few words into a search box. By leveraging its new Multitask Unified Model (MUM) machine learning technology in small ways, the company hopes to kick off a virtuous cycle: it will provide more detail and context-rich answers, and in return it hopes users will ask more detailed and context-rich questions. The end result, the company…
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