Google search reels from AI spam, algorithm update for ‘worst results’ in at least 14 years: SEO executive

Google search increasingly looks like it just isn’t working the way it used to. 

The search engine that has become a 21st century staple in virtually everyone’s lives, used billions of times a day, is struggling with the unintended consequences of a recent update. Basically, it’s all spammed up. Welcome to web search’s junk mail era. 

“It’s the worst quality results on Google I’ve seen in my 14-year career,” says Lily Ray, senior director of search engine…


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