Google Reportedly Working on Apple AirTag Alternative As Personal Tracker Market Sees Growth and Consolidation

Google Reportedly Working on Apple AirTag Alternative As Personal Tracker Market Sees Growth and Consolidation

Apple Inc.’s AAPL AirTags have remained dominant in the Bluetooth tracker market, with people spending billions to help keep track of their things. 

But there hasn’t been a viable alternative. Tile, which only tracks using the owner’s device, lost its competitive edge after Apple implemented tracking features associated with pinging nearby phones.

MaxTracker, a startup raising funds on StartEngine, is improving on Tile and AirTag technology. MaxTracker is creating a 5G device that uses…


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