The SEO community has been rumbling over the past few days over a new study shared by SparkToro which suggests that more than two-thirds of Google searches now result in no click-through at all.
As explained by SparkToro’s Rand Fishkin:
“From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some mobile and nearly all voice searches, and thus it’s…
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