Google’s delayed disposal of third-party cookies – data stored in web browsers for advertising and analytics, among other things – will kick off the third quarter of 2024.
The ad biz intends to press ahead with its Topics API for interest-based advertising, despite being told by the Technical Architecture Group (TAG) of the World Wide Web Consortium (W3C) that the project “appears to maintain the status quo of inappropriate surveillance on the web.”
In documents filed with the UK…
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