Google puts lid on cookie jar and ends an internet era – The Mercury News

Google puts lid on cookie jar and ends an internet era – The Mercury News

The cookie is dead. Long live the cookie.

Google, the internet search giant, said last week that it’s done tracking us as we skate around the web. It promises that after fully eliminating its use of third-party cookies over the next year, it won’t adopt replacements that essentially do the same thing.

That doesn’t mean Google won’t continue scooping up first-party information it collects directly from users when they visit sites and services it controls. It also doesn’t mean that…


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