Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within limits) and of correctly mapping words to the topic.
Question About Keyword Counts
The person asking the question mentioned that he had a “directive” specifying the use of keywords in the content. He suspected that the directive might be outdated.
Here’s the question:
“I have a directive to use…
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