Google offers to let ad rivals place YouTube ads in EU antitrust probe

Google offers to let ad rivals place YouTube ads in EU antitrust probe

A woman passes the logo from the web search engine provider Google during the digital society festival ‘re:publica’, at the Arena Berlin in Berlin, Germany June 9, 2022.

Annegret Hilse | Reuters

Google parent Alphabet has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation that could pave the way for it to settle the case without a fine, people familiar with the matter said.

The European Commission opened a probe last year to…


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