Google now lets you virtually try on makeup using AR, shop from influencer videos – TechCrunch

Google now lets you virtually try on makeup using AR, shop from influencer videos – TechCrunch

If you’ve ever used a Snapchat or Instagram filter, you know that one of the popular use cases for AR (augmented reality) is to change up your appearance with virtual makeup — like a different shade of lipstick or eyeshadow, for example. Today, Google is moving into this space, as well, with the launch of an AR-powered cosmetics try-on experience on Google Search. The company is working in partnership with top brands like L’Oréal, Estée Lauder, MAC Cosmetics, Black Opal and…


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