The news: In a new letter to advertisers, Google reiterated that it still plans to phase out cookies on Chrome by the end of 2024 and provided updates on the development of its post-cookie “Privacy Sandbox” solutions.
What’s new: Google’s Privacy Sandbox is not so much a singular, post-cookie advertising alternative, but is more of a collection of new practices and technology that adheres to stricter privacy standards in digital advertising.
- Early on in its letter, Google stressed the…
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