Google introduces video shopping platform Shoploop

Dive Brief:

  • Google’s research and development lab, Area 120, has unveiled Shoploop, a video shopping platform for finding, reviewing and purchasing goods, the tech company announced on Thursday. 

  • With the platform, users can watch 90 second or less videos to discover a range of products and access product reviews from other users. Customers can save products to buy later or click to buy it directly on merchants’ websites, according to the company…


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