Dive Brief:
-
Google’s research and development lab, Area 120, has unveiled Shoploop, a video shopping platform for finding, reviewing and purchasing goods, the tech company announced on Thursday.
-
With the platform, users can watch 90 second or less videos to discover a range of products and access product reviews from other users. Customers can save products to buy later or click to buy it directly on merchants’ websites, according to the company…
Source link