Google hit by second UK antitrust probe into online ad dominance

Google hit by second UK antitrust probe into online ad dominance

The entrance to Google’s U.K. offices in London.

Olly Curtis | Future Publishing | via Getty Images

The U.K.’s competition regulator has opened a fresh investigation into Google, taking aim at the company’s role in the advertising technology market.

It’s the second major antitrust probe to target Google’s ad practices in the U.K. The Competition and Markets Authority launched a separate investigation with the European Union into Google and Facebook parent company Meta earlier this year over…


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