Google Has a New Plan to Kill Cookies. People Are Still Mad

Google Has a New Plan to Kill Cookies. People Are Still Mad

“There are a couple of improvements in Topics,” says Hamed Haddadi, chief scientist at Brave, a privacy-focused browser and search engine. He says that under FLoC, people could have been grouped into more than 30,000 different categories, which would allow advertisers to gain specific knowledge of their interests. This information could then be combined with other data to build up an incredibly detailed picture of each and every one of us.

This is less likely in Topics, as there are…


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