Google gives publishers new ways to control their first-party data

Google gives publishers new ways to control their first-party data

Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers.

How does it work. Publisher provided signals make it easier for programmatic buyers to “find and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps without tracking people’s activity in apps or across the…


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