The sci-fi author Stephen R. Donaldson said that “Everything dies, from the smallest blade of grass to the biggest galaxy.” A few years ago, I might have told you that’s true—about everything except Google and Meta’s ad businesses. My, how times change.
Google and Meta control less than 50% of digital ad spending for the first time since 2014, a trend that’s poised to accelerate over the next few years, according to Axios. Citing predictions from…
Source link
