Google: Don’t Sweat Small Fluctuations

Google: Don’t Sweat Small Fluctuations

Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website.

In the video, Google Search Advocate John Mueller says its normal for Search Console graphs to go up and down to some extent, irrespective of website updates.

Fluctuations aren’t an immediate cause for concern, though there are factors to watch out for that could indicate there’s a problem.

Here’s why graphs fluctuate in…


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