Google is ditching a massively unpopular auction format that underpins an choice screen it offers in the European Union, it said today. Eligible search providers will be able to freely participate.
The auction model was Google’s ‘remedy’ of choice — following the 2018 EU $5BN antitrust enforcement against Android — but rivals have always maintained it’s anything but fair, as we’ve reported previously (here, here, here, for eg).
The Android choice screen presents users in…
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