Google pushed back plans to phase out a widely used technology to track the web activity of users, in an effort to address growing concerns from regulators and digital advertising industry rivals.
In a blog post on Thursday, Google said it intended to start gradually blocking trackers, or cookies, from its Chrome web browser in mid-2023 and eliminate them altogether later that year. Previously, Google had said it planned to begin stripping cookies from Chrome in January 2022.
Google’s…
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