Google Considers Anti-Tracking Feature for Android

Google Considers Anti-Tracking Feature for Android

(Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)

Google is reportedly taking a page from Apple’s privacy playbook with its new anti-tracking feature.

Citing unnamed sources, Bloomberg last week suggested the search giant is “discussing how it can limit data collection and cross-app tracking on the Android operating system in a way that is less stringent than Apple’s solution.”

The move, Bloomberg reported, aims to balance consumers’ privacy concerns with the financial needs of…


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