Google Clarifies How Algorithm Chooses Search Snippets

Google Clarifies How Algorithm Chooses Search Snippets

Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big change in how meta descriptions are written and how content is optimized.

Google Search Results Snippets

A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called…


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