Google’s John Mueller says, in some cases, it’s possible to forward ranking signals from an old URL to a new URL without a 301 redirect.
This is mentioned during Mueller’s weekly Google SEO hangout recorded on June 4.
A site owner submits a question, noting that they’re working on a site that’s changed a number of URLs without adding 301 redirects right away.
They ask if there’s a time limit for implementing a 301 redirect before the absence of one starts to impact rankings.
When…
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