Google is strengthening privacy protections for Android users who want to make it harder for advertisers to track them when they move between apps, as the company tries to counter Apple’s image as a better steward of personal data.
In changes that will come as a fresh blow to the near $400bn-a-year digital advertising industry, Google will introduce extra safeguards for Android users that opt out of sharing their “Advertising ID” — a device identifier that allows…
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