As the pandemic renders physical product testing a thing of the past, top tech giants are doubling down on virtual makeup try-on to drive e-commerce sales.
In December, both Snapchat and Google launched AR makeup try-on initiatives with beauty tech partners. Google announced its new AR makeup tool on December 17 via partnerships with Perfect Corp and L’Oréal Group-owned ModiFace. It allows users to access virtual try-on for specific beauty products in Google’s mobile app via its main…
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