Nickelback has created a parody version of its own song “Photograph” for a new Google Photos ad, and it’s a lot more entertaining than you might suspect. In the ad, Nickelback lead singer Chad Kroeger mercilessly makes fun of himself, fully leaning into the “Photograph” meme and its usefulness in explaining all sorts of graphs and in illustrating framed copies of other memes, as Kroeger instructs viewers to “look at them” in his unmistakable, raspy voice.
The ad’s lyrics…
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