Both Google (NASDAQ:GOOG)(NASDAQ:GOOGL) and Meta Platforms (NASDAQ:META) for years have been competing with each other in the video segment of a broader digital advertising market. While the former managed to take the lead thanks to the aggressive growth of YouTube in recent years, the latter nevertheless has been actively exploring options on how to narrow the gap by promoting various video products within Facebook and Instagram. However, the rise of short-form video content…
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