Google and Jio seek to convert 450m Indians into smartphone users

Google and Jio seek to convert 450m Indians into smartphone users

Google and Mukesh Ambani’s Jio are hoping to crack one of the world’s largest untapped smartphone markets, launching a device they hope will be cheap enough to convert 450m Indians on “dumb” handsets into smartphone users.

The JioPhone Next, a successor to Ambani’s earlier-generation JioPhone, has been designed by the companies to run a custom version of Android. It will offer a blend of Google and Jio apps, with voice assistance in multiple Indian languages for…


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