As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important.
This is reflected in Google’s continual focus on the searcher experience. Whether in its core algorithmic updates, new features, products, or SERP format changes.
While some of these Google changes have involved updates targeting low-quality content, links, and spam, other updates aim to understand consumer behavior and intent.
For example, most recent…
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