Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away.
This change will start rolling out in two weeks.
What’s Happening to Broad Match Modified?
Phrase match will now expand to cover broad match modified instances. Google notes it will “continue to respect word order when it’s important to meaning.”
Advertisers will not have to take any specific action. Performance data will stay where…
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