Google Ads Makes It Easy To Switch To Data-Driven Attribution

Google Ads Makes It Easy To Switch To Data-Driven Attribution

Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching.

Data-driven attribution is the most-used and default attribution for Google Ads campaigns. However, advertisers may be hesitant to change their preferred attribution model due to uncertainty about how it will affect performance.

In a blog post, Google advocates for switching to data-driven attribution, saying advertisers typically…


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