As a marketer, understanding how your leads convert is crucial.
It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer.
Whether you’re in B2B or B2C, you’ve probably been met with this struggle before.
Last year, Google introduced Enhanced Conversions for web, which benefitted a lot of online stores and ecommerce transaction. Now, Google has a solution for lead generation businesses.
Google is…
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