Google is adding a label to help searchers easily find businesses that self-identify as Asian-owned. Google’s addition of business attributes that highlight identity popped up first with tags for women-led businesses in 2018. Later that year, Google added labels to distinguish veteran-owned businesses on searches and Maps.
In July 2020, Google introduced its label to focus searches seeking Black-owned businesses, in September 2021, Google added a Latino-owned tag, and most recently in…
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