Google just announced that ad extensions will be rebranded to assets in the Google Ads UI. The change will be rolled out over the next couple of weeks.
What this means. Previously, creating and managing assets such as call extensions or sitelinks were done in a separate step of the campaign creation process. Now, when you set up a Search or Performance Max campaign, the extensions (now assets) are created in the same step.
What it looks like. The…
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