Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections.
In addition to making the former Google Webmaster Guidelines easier to understand, Google’s motivation behind the refresh is to move away from the term “webmaster.”
Google has gradually removed “webmaster” from its branding over the past few years. For example, “Google Webmaster Central” was rebranded as “Google Search…
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