Get more men to shop on its site

Tom Forte bought a desk made from recycled skateboards on Etsy (ETSY) during the pandemic, then a matching stool. What’s unusual about Forte isn’t that he bought something on the site — 96 million people did that last year. What’s unusual is his gender.

Forte’s familiar with Etsy in part because he’s an analyst at D.A. Davidson who covers the stock. But the company’s own 2020 research found that 50% of male-identified customers in the U.S. weren’t even aware the company…


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