NEW YORK — The term “Googling” may be synonymous with “searching” for things online, but for the group known as Gen Z that might be changing.
Nearly 40% of Gen Z members (born from 1997 to 2012, according to the Pew Research Center) prefer TikTok for online searches, according to internal data from Google, which was first reported by TechCrunch.
“They don’t have a long attention span; they said that several times,” said Adrienne Sheares, a social media consultant, who formed a Gen Z focus…
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