The interest appears to be building for Ford’s first-ever all-electric F-150 dubbed the Lightning.
Ford (F) has amassed 120,000 orders for the Lightning, CEO Jim Farley told investors on an earnings call Wednesday evening. About 75% of the orders are from those people new to the Ford brand, Farley said.
In late May, Ford said it had 70,000 orders for the Lightning.
“I would say what we’ve learned so far [from Lightning orders] is that the customers are largely new to Ford, but they aren’t new…
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