Ford CEO Sees Better Result on ‘Breathtaking’ Rise in Prices

(Bloomberg) — Ford Motor Co. has switched gears on a previously dour financial outlook, saying it now expects stronger second-quarter results thanks to growing demand for its models and a sharp rise in the prices consumer pay for them.

“Our pricing is just strengthening every day,” Chief Executive Officer Jim Farley said Thursday at Deutsche Bank’s automotive conference. “It’s pretty breathtaking actually.”

Ford projects that earnings before interest and taxes in the current…


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