Fine If AMP Page Has More Ads Than HTML Page

Google’s John Mueller says the search engine’s recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads.

This topic came up during the Google Search Central SEO hangout recorded on March 26. A site owner named Christian Kunz asks Mueller the following question:

“Is it a problem if the AMP version differs slightly from the canonical HTML version in that you have a small ad in the AMP version which is not in the HTML version?”

The reason why he’s…


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