Fiat made a ‘Hey Google’ car

As vehicles are increasingly defined by their digital features, tech companies are seeking out ever-closer partnerships with carmakers. A new collaboration between Google and Fiat, though, is the most extreme we’ve seen yet.

Three new special edition Fiat 500s — the Fiat 500, 500X crossover, and 500L MPV — have been branded with Google livery that extends from using the tech giant’s corporate colors in the cars’ seat upholstery to placing “Hey Google” badges above their…


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