From Crispy Chicken Sandwich tacos at Taco Bell to “new” fries at Wendy’s, there’s no shortage of shiny new items to draw the attention of the fast food connoisseur. The chicken sandwich wars also continue, two years after Popeyes kicked off the craze. And with many restaurant chains raising their prices, the business of keeping fast food fresh and interesting is more important than ever.
But these enticing eats are created for more reasons than just driving up a company’s bottom…
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