Technologists, for one, are also talking about a radical shift to Web3, where large online platforms will be replaced by systems underpinned by blockchain, a move that would require rethinking the companies’ revenue model. Regulators, meanwhile, are targeting Google and Facebook’s dominance of the digital ad space; and young people’s gravitation to gaming, messaging and TikTok has already threatened Facebook’s all-important engagement metrics with advertisers.
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