Expedia Group anticipates that consumers will return to booking travel in large numbers over time, and it aims to make the most of that in a phased marketing plan. The company is focusing on making the most of that effort by building up its own brands rather than others, like Google.
Executives believe the alternative accommodations sector will continue to see more strength relative to other travel products in the near term. So the first phase of its marketing plan will involve a modest…
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