It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”?
I present to you everything Google has ever said about this, along with some observations and opinions.
Clicks, CTR, bounce rate and dwell time
If you are newer to SEO,…
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