European, U.S. Groups Plan Salvo of Privacy Complaints Against Google

European, U.S. Groups Plan Salvo of Privacy Complaints Against Google

Consumer groups from several European countries on Thursday plan to file formal complaints to regulators alleging that Google violates privacy rules and doesn’t inform users of how their data from across the company’s services is used to target advertisements.

Google makes it simple for users to click one button to share their data when signing up to a service; opting out, however, requires several additional clicks, the complaints say. The

Alphabet Inc.

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