Europe clears Google-Fitbit with a ten-year ban on using health data for ads – TechCrunch

Europe clears Google-Fitbit with a ten-year ban on using health data for ads – TechCrunch

Europe has greenlit Google’s $2.1BN acquisition of fitness wearable maker Fitbit, applying a number of conditions intended to shrink competition concerns over letting it gobble a major cache of health and wellness data following months of regulatory scrutiny of the deal.

While Google announced its plan to buy Fitbit over a year ago, it only notified the transaction to the Commission on June 15, 2020 — meaning it’s taken half a year to be given a caveated go-ahead by Europe. It is…


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